Logo Design
Every company needs a great logo to build brand identity on. The logo needs to be instantly recognizable, easy to recall, and most importantly must evoke the overall feel of the brand. The logo is a starting point for businesses to build a consistent image.
After the logo is designed the stationery and website can be created, based of course on the look and feel of the logo. The design process starts with a pencil and paper, drawing 50 to 100 small thumbnail sketches to generate ideas and get the creative juices flowing. When finished with thumbs the revision process begins the 10 best designs can be refined. The result is that 3-5 strong designs are then created in Adobe Illustrator then refined and revised until the logo is the best possible design for that business.
Once the black and white logo is approved the logo must be created in color. More thought goes into this than simply slapping some color into the already created graphic. This is an important decision because your entire brands image will be built upon these 2-4 colors.
The principles of color theory and harmony are used to determine the appropriate color choices. A strong logo is probably the most important graphic element for a brand to have. This is the starting point upon which all the brands marketing materials will be built upon. I am here to help you design a great logo, or to redesign a weak one to make it really pop.